Build-A-Bear Entertainment and Odd Dot, announced today a powerful new content development relationship designed to create and produce a wide offering of books inspired by the vast array of characters and stories associated with the Build-A-Bear brand.

“We’re thrilled to be partnering with Build-A-Bear,” says Nathalie Le Du, Publisher of Odd Dot. “Their experiential retail locations and hands-on approach to storytelling could not have been a more natural fit for Odd Dot’s expertise in imaginative play, creating one-of-a-kind novelty experiences, and family-friendly activities. The ethos of connection and creativity will be at the core of all the books Odd Dot dreams up with Build-A-Bear.”